Mediarichnesstheory

Media richness theory implies that a sender should select a medium of appropriate richness to communicate the desired message or fulfill a specific task.

2019年11月10日 — Media richness theory (MRT) is a theory of media communication that compares media based on how 'richly' they communicate.

2023年5月1日 — Media Richness Theory is a communication theory that examines the effectiveness of different communication channels in conveying ...

Media richness holds that a medium is better suited for transmitting information based on whether the situation involves equivocality and uncertainty.

The media richness theory states that media has the ability to transmit needed information. This ability to transmit, depends on whether the information ...

由 SS Kahai 著作 · 2003 · 被引用 586 次 — Dennis, A.R., and Kinney, S.T. Testing media richness theory in the new media: The effects of cues, feedback, and task equivocality. Information Systems ...

2023年10月30日 — Media richness theory, developed by Richard Daft and Robert Lengel in the 1980s, helps select communication channels for community organizing.